Effective Search Optimization for Saudi Businesses
Brodie Greenleaf редактировал эту страницу 5 месяцев назад

A few months ago, a local business approached me after using over 120,000 SAR on foreign search optimization with minimal results. After executing a specialized Saudi-focused SEO strategy, they saw premium rankings for numerous important keywords within only three months.

Recently, a store group spent over 200,000 SAR in standard promotion with minimal returns. After shifting just 30% of that budget to smartphone advertising, they saw a dramatic increase in customer arrivals.

For a wellness organization, we changed their reading-intensive health guides into graphic explanations with illustrations. This technique improved their information engagement by over two hundred percent.

Recently, a company director complained that his platform strategy was consuming thousands of riyals with little return. After reviewing his approach, I pinpointed multiple fundamental problems that are surprisingly common among Saudi businesses.

After my pricey education in what DOESN'T work, I've discovered that finding the top marketing partner isn't about who has the most impressive office or the smoothest presentation. It's about performance, dialogue, and grasping the unique Saudi market.

Last year, I was sitting in this fancy office in Riyadh (you know, tamilachat.Org one of those places with the transparent partitions and pretentious modern art), agreeing as an agency guaranteed me the world. Six months and fifty thousand SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the result I was hoping for! ‍♂️

Effective strategies included:

  • Featuring merchandise aligned with Saudi expectations
  • Adapting merchandise details to emphasize aspects significant for Saudi consumers
  • Special assortments for Ramadan
  • Measurement adjustments for local expectations

I'm running a small business gathering in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share experiences over some good Saudi coffee!

After extended periods of underwhelming performance in the Kingdom, their revamped strategy created a three hundred twenty-four percent improvement in conversion rates and a 187% growth in normal transaction amount.

Listen, I've been through the challenging experience of hiring the incorrect marketing agency TWICE before eventually finding one that provided results. Take my word, it's a blunder you don't want to make when growing your brand in Saudi Arabia's challenging market.

Key improvements included:

  • Transparent shipping times for various areas of the Kingdom
  • Various shipping choices including expedited delivery in urban centers
  • Detailed tracking with Arabic notifications
  • Flexible rescheduling for shipments

For a investment brand, we developed a content series about generational wealth that included halal investment concepts. This content outperformed their previous typical financial advice by 417% in engagement.

  1. Proven local success stories - Not just basic case studies, but genuine results with Saudi businesses in your particular sector. When I met with our current agency, they showed me exactly how they helped a company resembling ours increase their Riyadh customer base by two hundred fifteen percent in 8 months.

Successful methods included:

  • Market studies with regionally-focused information
  • Executive interviews with respected Saudi experts
  • Case studies from regional initiatives
  • Online seminars addressing locally-relevant issues
  1. Local knowledge - This is ESSENTIAL and often ignored. Saudi consumers react to completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to engage effectively with the Saudi demographic you're targeting.

When evaluating digital agency offerings, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you EVERYTHING about an agency's ethics.

  1. Transparent reporting systems - My biggest frustration with my previous agency was the confusion around results. Now we get weekly reports that actually make sense, showing exactly what's performing and what isn't.
  • Team members with professional digital marketing credentials
  • Dedicated departments (not one person doing everything)
  • Proper workflow processes
  • Experience with Saudi compliance requirements and legal requirements

During a marketing workshop in Khobar last month, I was surprised when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on hustling students, but professional certification and training matter enormously in this field.